Grounding Animal Rights in Mutual Advantage Contractarianism

Mutual Advantage Contractarianism and Future Generations

MUTUAL ADVANTAGE CONTRACTARIANS TRY to show that moral principles are best understood as rational limitations on our choices. These limitations are derived from non-moral principles of rational choice. To act rationally would thus be to act morally and vice versa. Consequently, there would be no conflict between individual utility maximisation and morality. The main advantage of this project is...

Animal Rights Consideration is a Necessity in Conducting an Experiment

Competing Through Relationships: Grounding Relationship Marketing in Resource-Advantage Theory

A common element of all views of relationship marketing is the "cooperate-to-competc" thesis. That is, to he an effective competitor often requires one to be art effective co-operatcr. One implication of this thesis is that not dl instances of firms co-operating with each other constitute anti-competitive collusion. TItis article argues that, although neoclassical, perfea competition theory can...

Grounding Supply Chain Management in Resource-advantage Theory

A key issue for strategic supply chain management research is whether purchasing can be a source of long-term competitive advantage. Recent resourcebased works in strategic management suggest that purchasing cannot be a source of long-term competitive advantage. In contrast, recent works in supply chain management suggest that purchasing can be such a source. This article explains why works in ...

Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that, to achieve competitive advantage and, thereby, superior financial performance, firms should (1) identify segments of demand, (2) target specific segments, and (3) develop specific marketing “mixes” for each targeted market segment. However, understanding the competitive circumstance in ...